• Michelle Faust

Death of a Rhino

RIP Sudan

I was deeply saddened by news of the recent death of Sudan, the last surviving male northern white rhinoceros living at Ol Pejeta Conservatory in Kenya. Sudan, was 45 years old and suffered from age related illnesses along with an infection in his leg. As the last male of this species it threatens complete extinction. Fortunately, sperm from Sudan was extracted and preserved in anticipation of his death. So, there is hope for the northern white to continue to survive. With only 2 females in existence though it won’t be an easy task. Rhinos in general are victims of poaching for their horns and skin, and the northern white is particularly in high demand on the black market.

Rhinoceros Success

I’ve grown quite fond of the majestic beasts since incorporating them into the name of my business, Rhino Online Strategies & eCreativity. The reason behind the name comes from the book Rhinoceros Success by Scott Alexander. It portrays the idea of the rhinoceros (entrepreneur) charging to the promised land (goals & dreams) vs the cows who are complacent and comfortable in their safe zone. It’s a great short read and representative of the entrepreneurial path.


It’s Tough Out There

As I read the article I realized you can never be too big to fall. As entrepreneurs, we try to build ourselves up as high as possible. We want to be strong, powerful, even invincible. But, sometimes we stumble and fall. It is, after all, the nature of business. It’s a jungle out there. And like the rhino in the story, who had to fight off the hunters, predators, and dangers of the world to reach the promised land, so must we fight the naysayers, competition, economic factors and even natural disasters to reach success. When you get there… it is so sweet, so immensely satisfying, you would do it over again and again.

Also, in the story the Rhino, after some rest and relaxation, decides to go back through the jungle in search of other rhinos to help them find there way to the promised land. Isn’t that we do as business leaders? We mentor and support others who are taking a similar journey. Passing along our hard-earned knowledge that they might benefit, just as our mentors did for us.

Who’s Got Your Back?

The key is to surround yourself with likeminded people who support you, believe in you, cheer you on, and replenish your energy. If you fall you pick yourself up, dust yourself off and charge ahead again. We are relentless, we are fearless.

Be prepared. The scouting model holds true to business owners. Prepare well for the unexpected and success will not evade you. It may slow you down a bit, but it needn’t stop you. Though Sudan is dead, his species may yet live on through the efforts of a few who truly care about the animal’s survival. Artificial insemination is more difficult than the natural process, but it’s possible!

This story makes us mindful of success and failure and success again. Out of failure comes the wisdom of experience and the determination to reach our promised land. And remember, you are never too big to fall, and you are never too big not to need a little help from your friends.

Read about Sudan here https://focusingonwildlife.com/news/last-male-northern-white-rhino-is-put-down/


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 480.270.9466    michelle@rhinostrategy.com