The Power Of Podcasts
Podcasts have gained in popularity in recent years. What started as fun and frivolous sharing of audio content has grown into a serious marketing trend. Consider these statistics:
· 11% of marketers plan to add podcasting to their marketing efforts in the next 12 months. (HubSpot, 2017)
· Podcast listening grew 23% between 2015 and 2016. (Edison Research, 2016)
· 64% of podcasts are listened to on a smartphone or tablet. (Edison Research, 2016)
· 21% of Americans age 12 or older say they have listened to a podcast in the past month. (Pew Research Center, 2016)
· Weekly podcast listeners consume five shows per week on average. (Edison Research, 2016)
Radio shows have always been a potent medium for showcasing engaging personalities and informative discussions. A podcast is a similar format where the listener can tune in live or access a recording at their convenience. Podcasts are popular and powerful because the recordings live on and can be accessed and promoted as an ongoing marketing strategy.
Recently, I teamed up with Karen Nowicki, President of Phoenix Business RadioX. I’m very excited to announce that I will be hosting a 60 minute show once a month entitled Rhino Nation. The show concept is about connecting with smart, successful, fearless, and energetic entrepreneurs, solopreneurs, and small business owners. It’s about people who, like a rhinoceros, are likely to charge to their destination. Allowing nothing and no one to get in their way.
What is Business RadioX (BRX)
BRX is an influential platform that compliments my values and desire to uplift the local business community. Empowering people who have amazing messages to be heard. Clearly, BRX helps businesses and organizations increase their visibility and accelerate their relationships with industry leaders without any heavy lifting.
In Karen’s words, “We amplify the voice of business. We serve the Fortune 500,000, not just the Fortune 500. We help local business and professional associations get the word out about the important work they’re doing to serve their market, profession, and community”.
Live or Recorded
I hope you will tune in live on the first Wednesday of the month at 12:00pm, starting April 4, 2018. My guests will be Mindy Weinstein www.marketminshift.com, and Alex Schreck www.solvature.us. A recorded link will always be available on the BRX website a few days after a show and there will be posted links on my social media sites and those of my guests. If you’re interested in participating as a guest, reach out to either Karen or myself. It’s a popular concept with growing interest, but we would love to see if you would be a good fit.
You can access the show where I was recently a guest here: http://businessradiox.com/podcast/phoenixbusinessradio/michelle-faust-with-rhino-online-strategies-and-ecreativity-and-gordon-parkman-with-achieve-results-consulting/
Here is a big Shout Out to the sponsors of Phoenix Business RadioX. You are the foundation of what drives the success of Phoenix BRX. I am proud to be a sponsor and on behalf of Karen, THANK YOU!
Host Lisa Rehurek – “Winning Business Radio” powered by Rehurricane Enterprises Host Jodi Low – “Leadership Lowdown” powered by U & Improved Host Jon Deiter – “Business Solutions” powered by jondeiter Solutions, LLC
Host Karen Nowicki - "Phoenix Business Radio" powered by the Business RadioX Network
Host Barb Regis – “Best of Health” powered by Ask The PA Host Jeanine Doughtery – “destination lifestyle & design” powered by jnine designs, LLC Host JoAnn Holland – “Ladies Leadership Circle” powered by JoAnn Holland Enterprises Host Joe Pusz – “Project Management Office Hours” powered by The PMO Squad
Host Michelle Faust - "Rhino Nation" powered by Rhino Online Strategies and eCreativity
Here are a few key interviews that have recently been done:
Clate Mask, CEO & Co-Founder of Infusionsoft in our Phoenix Studio
Ken Okaniwa, Consul General of Japan in our Penasacola Studio
Mark Hubbard, CEO of IgniteHQ in our Atlanta Studio
Marc Schmittlein, CEO of CopperPoint Insurance Companies in our Phoenix Studio
Wes Lenci, Senior VP of North America with Regus International in our Phoenix Studio
For more information on Phoenix Business RadioX or to get in touch with Karen Nowicki, click on this link, http://voyagephoenix.com/interview/meet-karen-nowicki-phoenix-business-radiox-tempe/